Tinder US Users Grow in October

Tinder's daily active user count in the United States rose in October compared to the same period last year.

Steve Bailey, Match Group's chief financial officer, confirmed the recovery to Reuters on Monday. He did not release specific monthly figures. Global daily active users had already returned to year-over-year growth in September, marking the first increase in three and a half years. The company reported a 1% drop in global daily active users for the third quarter, a sharp improvement from the 10% decline seen in the same period last year.

Bailey said better algorithms drove the improvement. The company uses artificial intelligence to analyze unstructured data and identify more compatible matches. This shift addresses declining engagement among younger Gen Z users who are tired of endless swiping. In October, rival Bumble agreed to a $1.3 billion deal with Ithaca Holdings to go private after years of struggling to revive growth.

Match Group plans to spend about $10 million on AI tools in 2026. Bailey stated the company is slowing hiring to offset these rising costs but is not laying off employees. For the fourth quarter, the company estimates revenue between $865 million and $875 million. That range is close to the $871.4 million analysts expected, according to data compiled by LSEG.