Netflix tests AI search tool to cut down on scrolling
The company is rolling out a new smart TV feature that uses artificial intelligence to curate movie themes based on user mood, with a wider release planned for the coming weeks.
By Bianca Herrera ·
Netflix is testing a new feature designed to reduce the time subscribers spend scrolling through its library. The company announced the rollout of a tool called AI Discover this week, which aims to help users find content faster by using artificial intelligence to guide their choices.
The new option appears as a dedicated tab within the company's smart TV application. When a viewer selects the tab, the system presents a list of curated themes based on their current mood. Choosing a specific theme displays a tailored list of movie and television recommendations. If a user wants different suggestions, they can cycle through additional themes. The interface also allows viewers to remove titles they do not like, which helps the system filter those items out of future suggestions.
The feature is currently available to a limited group of subscribers in the United States. To access it, users must have an English-language profile and be using a supported connected television. Netflix stated that the tool is in a testing phase and that a wider rollout is expected in the coming weeks.
The launch comes as the company continues to integrate artificial intelligence into its user interface. The goal is to move away from traditional grid-based browsing toward a more guided experience that matches specific viewing moods.
